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The Conscious Consumer

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At the Black Dollar Project launch event that took place on June 5, 2014 at Texas Southern University, our guest speaker was Cheryl Pearson-McNeil, Senior Vice President, Public Affairs and Government Relations for Nielsen. Not only did she bring valuable information as a speaker, but everyone in attendance received a copy of Nielsen’s Report “Resilient, Receptive and Relevant: The African-American Consumer 2013 Report”.

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